So you’ve gotten this far into our eco space, congratulations. It’s the first step to sourcing an alternative to main stream consumerism that has been pushed on to us thus far.

It’s a tough subject, to change what we have always done, to look outside the box, to be better for our great grandchildren that at this stage are not even a twinkle in our own eyes.

My entire life I’ve had compassion and a connection to nature. I always thought I was doing good, by putting my rubbish in the bin and by recycling.

Recycling and putting rubbish in the bin was enough, right?

For years I was a vegetarian, seven years to be exact. It was more from an ethical point of a view as a twelve year old. I eventually had health concerns that lead to a very tough decision of slowly reverting back to eating meat. I’ve now gone back to being a vegetarian but doing things the correct way because now there are so many alternatives to what was available years prior.

It was this thought process of, there are so many alternatives now available, surely we can do better. I dived head first into sustainability, at first it was curiosity, then it became an obsession. I realised how naive I was, which isn’t a bad thing, everyone has to start somewhere. I started to analyse every packet I was picking up, thinking of the life span in my decision for the convince of a single use item.

Recycling and putting my rubbish in the bin is enough, right?

From curiosity to obsessive, I was navigating through an overload of conflicting information. And if that didn’t scare you enough there is also statistics like the amount of plastic bags that lay in land fill around the globe every year (500 billion to 1 trillion!) And I found myself down a rabbit hole, clinging on to green washing tactics and mis information.

Let’s focus on the subject of plastic bag’s. Invented by Swedish engineer Sten Gustaf Thulin in 1959. He thought this was the best way to save the planet. The plastic bag was developed as an alternative as it was thought the paper bag was resulting in too many forests being cut down.

Mr Thulin thought he was doing good at the time. Fast forward to now, and the plastic bag is now banned and we have several reusable material bags to substitute the plastic bag. With a plethora of material available, cotton, jute, hemp, polyester, nylon & polypropylene, just to name a few, how do you know which one is best?

There are so many choices. Are we going to make the same mistakes as Mr Thulin only to find out that our decisions will have life threatening consequences in years to come? It can at times just be too overwhelming.

So recycling and putting my rubbish in the bin could be enough, right?


As we weave our way through the alternatives with you, some of those may not be ideal but more so a step in the right direction. We can only bring you the most ethically sourced, and sustainable products on the market within Australia to date.

This is an ever-changing landscape of right and wrongs in an industry that’s still in it’s infancy stages and we will strive to help navigate you to make better environmental choices. We hope our company will be able to guide you through and bring ease in selecting products without having to look at the fine print and researching and double checking that what your purchasing isn’t exactly what you intended.

Recycling and putting your rubbish in the bin isn’t enough.

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